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May the whole world enjoy the pleasures that I have enjoyed -- (Thirukkural)

Wednesday, November 30, 2005

Most Audacious -- Million Dollar Home Page

Making a million dollars selling Pixels

I read about this in the Wall Street Journal. Just when the cynics are out to convince you that there are no more ways to make money on the 'net, along comes 21-year-old Alex Tew. I really enjoyed the creative audacity of this guy from the Great Britain, who got an idea, actually implemented it and is now reaping the rewards. Here's his idea in a nutshell -- he is selling each pixel in his now famous homepage for $1. There are a million pixels (10,000 times 100 pixels) and he's set to rake in a million dollars. In return, the throngs of people who buy the pixels (in sets of 100) get to run their ads in the milliondollarhomepage. They get extra traffic to their websites for spending just a few dollars, and Alex gets to keep the money that these advertisers pay him for these tiny 100-pixel billboards on his prime virtual real-estate property.

Interestingly, (and perhaps to be expected) Alex has also spawned off a whole genre of imitators in what is now being dubbed the pixel wars. Be sure to check out the milliondollarhomepage, as well as Alex's blog,wherein he shares his experiences. I give this concept an 8 for its audacity-combined -with creativity. If you agree, disagree or know of others similar or better, do leave a comment. Thanks.

3 comments:

Anonymous said...

I'd have to agree. MDH rocked it with the least amount of effort for the most amount of gain. I mean really as far as I can tell there doesn't even seem to be a script running the back end though I guess there could be an admin side to it. Know any other static one man websites that have made a million bucks in 3 months or so? Me neither.

We couldn't help ourselves and had to relaunch our MP3Board.com website in a similar pixel ad vein. Our twist on his idea is that we are only accepting music related websites as advertisers to build a directory that users will want to visit again and again. We'll have to see how it goes.

Tatiana von Tauber said...

Brilliant! It's the kind of idea you wish you came up with and then smack yourself over the head when someone else did and you didn't. It also shows a fantastic creative nature in a world where everyone is a copycat.
Thanks for sharing.
Tatiana von Tauber

Anonymous said...

Yes I agree. Great idea. But I found the ads too small and the page too crowdy. The Million Dollar Screenshot is a cleaner alternative.

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